To help people and organizations evolve with humanity.

Vega combines human guidance with superhuman insights so leaders can understand what lies beneath and act with conviction.

The people behind Vega

Seasoned practitioners, behavioral scientists, advisors, and engineers built to turn human complexity into counsel leaders can act on.

Gordon Rudow

Chief Executive Officer

Gordon has spent the last 30 years working with leading organizations to create new levels of engagement and performance. As a thought leader and senior advisor, his focus is on inspiring leaders to design their ideal futures and helping companies become more purposeful, connected, and effective.
Lamar Pierce, PhD

Chief Science Officer

Lamar holds a PhD from UC Berkeley and serves as the Hance Endowed Professor of Organizations and Strategy at Washington University in St. Louis. His work integrates artificial intelligence with human capabilities to advance science, organizational performance, and societal wellbeing.
Eric Perez

Chief Technology Officer

Eric has led teams and architected systems across industries and technology stacks. He leverages deep technical expertise and a passion for innovation to drive meaningful business impact. A continuous learner, he shares at speaking events and fosters a creative development culture.
Susan Page

Practice Lead, Workforce Transformation

Susan has more than 20 years of experience in talent management, employee experience, leadership development, and sales. She works with executives and boards to uncover what truly shapes behavior inside an organization and cares deeply about turning findings into practical guidance.
Brian Riggs

Practice Lead, Members

Brian is a seasoned leader known for helping mission-driven teams turn complexity into clarity. His work guides member-based organizations through pivotal transitions—building growth strategies, fostering employee and customer engagement, and aligning operational initiatives with purpose.
Cory Cruser

Practice Lead, Customers

Cory is a senior consumer insights specialist focused on sustainable growth and insight-led leadership. He lives and breathes customer motivation and is passionate about working to build insight-led leaders who are as in-tune with people, communities, and the planet as they are with profit.
Sergey Gorbatov, PhD

Practice Lead, Europe

Sergey is an accomplished consultant, author, executive coach, and educator at IE University in Spain and Porto Business School in Portugal. He guides clients toward sustainable growth and high performance using his wealth of knowledge in talent, development, and culture.
Craig Finster

Chief Financial Officer

Craig leads finance, operations, and capital strategy. He brings public-company CFO experience, led a Nasdaq IPO and multiple equity financings, and executed buy and sell-side acquisitions. His career spans capital markets, FP&A, M&A, and investor relations across SaaS and early-stage tech companies.