To help people and organizations evolve with humanity.
Vega combines human guidance with superhuman insights so leaders can understand what lies beneath and act with conviction.
The people behind Vega
Seasoned practitioners, behavioral scientists, advisors, and engineers built to turn human complexity into counsel leaders can act on.
Leadership
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Gordon Rudow
Chief Executive Officer
Bio
Gordon has spent the last 30 years working with leading organizations to create new levels of engagement and performance. As a thought leader and senior advisor, his focus is on inspiring leaders to design their ideal futures and helping companies become more purposeful, connected, and effective.
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Lamar Pierce, PhD
Chief Science Officer
Bio
Lamar holds a PhD from UC Berkeley and serves as the Hance Endowed Professor of Organizations and Strategy at Washington University in St. Louis. His work integrates artificial intelligence with human capabilities to advance science, organizational performance, and societal wellbeing.
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Eric Perez
Chief Technology Officer
Bio
Eric has led teams and architected systems across industries and technology stacks. He leverages deep technical expertise and a passion for innovation to drive meaningful business impact. A continuous learner, he shares at speaking events and fosters a creative development culture.
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Craig Finster
Chief Financial Officer
Bio
Craig leads finance, operations, and capital strategy. He brings public-company CFO experience, led a Nasdaq IPO and multiple equity financings, and executed buy and sell-side acquisitions. His career spans capital markets, FP&A, M&A, and investor relations across SaaS and early-stage tech companies.
Practice leads
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Susan Page
Practice Lead, Workforce Transformation
Culture and workforce transformation leader, former global talent leader. Susan helps leaders see the human signals beneath strategy execution, organizational readiness, and transformation risk.
Bio
Susan has more than 20 years of experience in talent management, employee experience, leadership development, and sales. She works with executives and boards to uncover what truly shapes behavior inside an organization and cares deeply about turning findings into practical guidance.
Employees Explore Employees -
Brian Riggs
Practice Lead, Members
Former CEO, Riggs Enterprise Corp. Brian helps mission-driven organizations understand the communities, members, and stakeholders they serve.
Bio
Brian is a seasoned leader known for helping mission-driven teams turn complexity into clarity. His work guides member-based organizations through pivotal transitions—building growth strategies, fostering employee and customer engagement, and aligning operational initiatives with purpose.
Members Explore Members -
Cory Cruser
Practice Lead, Customers
Former Partner at Oliver Wyman and Lippincott, Fractional CPO, and Group Director at Razorfish. Cory helps teams understand customers with the clarity needed to improve experience, retention, and growth.
Bio
Cory is a senior consumer insights specialist focused on sustainable growth and insight-led leadership. He lives and breathes customer motivation and is passionate about working to build insight-led leaders who are as in-tune with people, communities, and the planet as they are with profit.
Customers Explore Customers -
Sergey Gorbatov, PhD
Practice Lead, Europe
One-line summary for Sergey, as the other practice leads have
Bio
Sergey is an accomplished consultant, author, executive coach, and educator at IE University in Spain and Porto Business School in Portugal. He guides clients toward sustainable growth and high performance using his wealth of knowledge in talent, development, and culture.
Europe
From the CEO: Vega’s story
Execute with clarity. Evolve with conviction.
Book a conversation with the Agency 150 team.