One interview · illustrative

“Everyone says use AI. Nobody has said for what.”
Push outpaces guidance
“Give me two hours a week to play and I’m sold.”
Keen, but no time to learn
“It writes my first draft. Nobody’s asked, so I haven’t said.”
Already using it quietly

Illustrative study · synthetic participants

Grounded in the latest organizational science.

Vega is built on thirty years of research and application in behavioral and organizational science and strategy execution.

Design the interview.

Construct an interview guide with primary, secondary, and tertiary probes to get to the bottom of the issues that matter.

Consistent, reliable, and human responses real enough that people actually open up, at the scale of your entire workforce.

How participation is anonymized before analysis: copy to come.

Custom dashboards. Real-time interrogation. Understanding your stakeholders like never before.

Create a study that combines qualitative and quantitative measures for both depth and tracking.

Lamar Pierce, PhD

Chief Science Officer

Lamar holds a PhD from UC Berkeley and serves as the Hance Endowed Professor of Organizations and Strategy at Washington University in St. Louis. His work integrates artificial intelligence with human capabilities to advance science, organizational performance, and societal wellbeing.
Sergey Gorbatov, PhD

Practice Lead, Europe

Sergey is an accomplished consultant, author, executive coach, and educator at IE University in Spain and Porto Business School in Portugal. He guides clients toward sustainable growth and high performance using his wealth of knowledge in talent, development, and culture.