Vega is the engine for clarity and conviction.

Vega is built on thirty years of research and application in behavioral and organizational science and strategy execution. Scroll to experience the platform.

Vega documents screen: uploading PDF, Word, or Excel files to the study’s knowledge base. Vega create-study form: study name, access mode, study intent, and planned interview length. Vega gap and challenges step: the study goal and organization context that train Vega. Vega participant settings: the demographic fields collected from each participant. A live Vega interview: Vega and a participant in conversation about AI at work. Vega summaries: themes for each question with their share of responses and supporting quotes. Vega Explore: a question asked of the data, answered with a key finding and themes. Vega saved insights: a shared finding with key themes and representative quotes.

Upload your context.

Bring in the background material, prior research, and organizational documents Vega needs to understand your world. Give the study a foundation before asking the first question.

Design the interview.

Construct an interview guide with primary, secondary, and tertiary probes to get to the bottom of the issues that matter. Create a study that combines qualitative and quantitative measures for both depth and tracking.

Train Vega.

Tune Vega to your interview style, approach, and voice to resonate most with your stakeholders. Design an interview experience grounded in your language and culture.

Invite participants.

Use the simple interface to integrate with existing systems or to register participants directly into the platform. Make your study available to existing stakeholders or invite a panel for a market view.

Interview at scale.

Send Vega out to moderate in-depth interviews, navigating the human dynamics with skill. Let Vega do what it does best.

See the themes.

Scan the dashboard to quickly understand the patterns and gain immediate insights across questions and demographics. Get immediate feedback on your most pressing questions.

Interrogate the data.

Go after your insights through the Explore function, finding more meaning with each Vega probe. Allow your team and ours to find meaning in the data and construct a path forward.

Share with conviction.

Collect saved insights to organize the best ideas and build your presentation. Drop the insights that matter most directly into the documents of your choice.

The full cycle of research, in days, not months.

From brief to findings in 72 hours, against a baseline of twelve weeks.

  1. 01

    It learns your world.

    Through the ingestion of background material, prior research, and core organizational documentation, Vega learns the context of your organization.

  2. 02

    It conducts the interviews.

    Consistent, reliable, and human responses real enough that people actually open up, at the scale of your entire workforce.

  3. 03

    It draws meaning from complexity.

    Custom dashboards. Real-time interrogation. Understanding your stakeholders like never before.

  4. 04

    It compounds over time.

    Every study compounds. Vega learns, you navigate complexity and transformations with more confidence, every time.

Interview and Explore

Two ways to understand what people think, need, and are ready to do.

Take an interview.

Scenario: You’re experiencing a drive for AI adoption inside your company. The executive team wants to know how people like you actually feel about it.

Vega thinks like a consultant, but earns something surveys never could: trust. That’s how you get the real answers, at scale.

Explore the data.

Scenario: You’re a senior leader at NovaRx, a global pharmaceutical company. You need to know whether your organization is ready for AI.

Vega has already interviewed thousands of your employees, so instead of waiting on a report, ask Vega directly. Vega interrogates the data in real time, surfacing the themes, the reasoning, and the depth you need to move with conviction.

Service Models

Annual Subscription

One line on the subscription

Bespoke Study

One line on the bespoke study

Expert advisors

When you need them, either model

Illustrative: one year, studies placed for the comparison

From the CEO: Vega’s Story

Execute with clarity. Evolve with conviction.

Book a conversation with the Agency 150 team.